Coca-Cola is one of the largest beverage companies in the world, with a long history of strategic acquisitions. In this blog, we will take a closer look at all of Coca-Cola’s acquisitions and their associated costs.
- Minute Maid
In 1960, Coca-Cola acquired the American juice company, Minute Maid. The acquisition allowed Coca-Cola to expand its business into the juice market. The cost of the Minute Maid acquisition was not disclosed.
- Columbia Pictures
In 1982, Coca-Cola acquired Columbia Pictures Industries Inc., a major Hollywood movie studio. The acquisition was part of Coca-Cola’s strategy to diversify its business into the entertainment industry. The cost of the Columbia Pictures acquisition was approximately $750 million.
- Barq’s
In 1995, Coca-Cola acquired the American root beer company, Barq’s. The acquisition allowed Coca-Cola to expand its product portfolio and gain access to Barq’s unique recipe for root beer. The cost of the Barq’s acquisition was not disclosed.
- Odwalla
In 2001, Coca-Cola acquired the American juice and smoothie company, Odwalla. The acquisition was part of Coca-Cola’s strategy to expand its business into the health and wellness market. The cost of the Odwalla acquisition was approximately $181 million.
- Honest Tea
In 2011, Coca-Cola acquired the American organic tea company, Honest Tea. The acquisition allowed Coca-Cola to expand its business into the organic beverage market. The cost of the Honest Tea acquisition was not disclosed.
- Costa Coffee
In 2018, Coca-Cola acquired Costa Coffee, a British coffee shop chain. The acquisition was part of Coca-Cola’s strategy to expand its business into the coffee market. The cost of the Costa Coffee acquisition was approximately $5.1 billion.
In conclusion, Coca-Cola has made a series of strategic acquisitions over the years to expand its business, diversify its product portfolio, and gain access to new markets. While some of these acquisitions were costly, they have allowed Coca-Cola to maintain its position as one of the largest beverage companies in the world.
