Finanzen.net is a German finance site that provides information on stocks, bonds, funds, and other investment products. The site was launched in 2001 and has since become one of the most popular financial portals in Germany, with millions of monthly visitors.
Finanzen.net is owned by the Axel Springer SE, a major German media company that operates a range of print and online publications. The site generates revenue primarily through advertising, with companies paying to display banner ads and sponsored content on the site.
In 2020, Axel Springer SE reported revenue of €3.27 billion, with digital media contributing €2.7 billion of that total. The company’s net income for the year was €183 million, up from €81 million in 2019.
Despite the challenges posed by the COVID-19 pandemic, Finanzen.net has continued to attract visitors and generate revenue. The site has expanded its coverage to include news and analysis on cryptocurrencies, which has helped to attract a younger and more tech-savvy audience.
In addition to its financial operations, Axel Springer SE has also been active in the acquisition of other media companies. In 2020, the company acquired Politico Europe, a leading political news site, for an undisclosed amount.
Looking ahead, Finanzen.net is likely to continue to grow in popularity as more Germans seek out reliable and up-to-date information on investing and personal finance. As the site’s parent company, Axel Springer SE is well positioned to benefit from this trend and to continue to expand its media holdings in the years to come.
