How to Sell Stock Photography and Video Footage: A Beginner’s Guide

Are you a photographer or videographer looking to earn some extra cash? Selling your work as stock photography or video footage on platforms such as Shutterstock or iStock can be a great way to monetize your creative talent. In this blog, we’ll explore the steps involved in selling stock photography or video footage on these platforms.

  1. Create High-Quality Content

The first step in selling stock photography or video footage is to create high-quality content that will appeal to buyers. This may involve researching current trends and popular themes, as well as investing in high-quality equipment and editing software to produce professional-grade work.

  1. Choose a Platform

Once you have a collection of high-quality content, it’s time to choose a stock platform to sell your work on. Popular platforms include Shutterstock, iStock, Adobe Stock, and Getty Images. Each platform has its own requirements for contributors, so be sure to research and compare different options before choosing the one that’s right for you.

  1. Sign Up and Submit Your Work

Once you’ve chosen a platform, it’s time to sign up and submit your work for review. This may involve creating a profile, uploading samples of your work, and agreeing to the platform’s terms and conditions.

  1. Tag Your Content

Once your work has been approved, it’s time to tag your content with relevant keywords and categories. This will help buyers find your work when searching for specific themes or topics.

  1. Monitor Sales and Analytics

As your work is purchased and used by buyers, it’s important to monitor your sales and analytics to track your earnings and identify opportunities for improvement. Many stock platforms offer analytics tools to help you track your performance.

  1. Keep Creating and Uploading New Content

To maximize your earnings potential and stay competitive in the market, it’s important to keep creating and uploading new content on a regular basis. This may involve exploring new themes and trends, investing in new equipment or editing software, and staying up-to-date on industry best practices.


Selling stock photography or video footage on platforms such as Shutterstock or iStock can be a lucrative way to monetize your creative talent. By creating high-quality content, choosing the right platform, submitting your work, tagging your content, monitoring sales and analytics, and continuing to create and upload new content, you can build a successful business selling your work as stock. Start exploring the possibilities today and turn your passion into profit.

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